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WELCOME TO THE FUTURE
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Reimagined by AMS.
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Get excited! It’s Launch Week.
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We’re just a few days away from launching the AMS rebrand. This is a big milestone in the evolution of our company and our AMS brand. It’s a new way to connect, communicate and innovate—to bring our brand to life for our clients and communities. As employees, we live our brand every day. We are AMS. One AMS. And we all play an important role in making our new branding a big success.
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ONE AMS STARTS WITH YOU.
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Before we launch, we want to give you first look at our new brand elements and tell you everything you need to know to make the launch go smoothly.
We’ve created a Dropbox with downloadable resources that will introduce our new brands and identity system. Of course, our most important resource is you. Successfully launching the rebrand inside AMS is the key to making it successful outside.
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RESOURCES
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Why are we rebranding and what does it mean?
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The answers are here:
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Need the new logo and stationery suite files?
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Download logos here:
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Download stationary here:
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Launch Day lineup
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We officially launch on June 25th. Marketing will unveil our new branding online. Here’s what to expect.
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We’ll switch over to new AMS logos and colors and activate our new social media channels.
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Current AMS and GEN7 websites will route visitors to our new
AMS supersite at www.americanmodular.com.
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A launch email will announce the rebrand to our clients and colleagues.
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PITCH IN AND SWITCH
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We’ll be phasing out everything with old logos and web addresses.
Here’s what to switch over.
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Email Signature
It’s important we all use the same signature format for brand consistency. Jordan will be sending out an email with specifics. Please have your new signature built out and ready to go at 10 AM on June 25th.
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Letterhead and Business Cards
We’ve designed a new stationery suite to replace existing materials. We’ve ordered new business cards for sales and field teams. The remaining cards will be ordered once in-person meetings resume.
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LinkedIn
Ericka is setting up a new company LinkedIn Page. She’ll be reaching out with information on updating your individual profile or creating a new profile page, if you want to join our LinkedIn community.
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We’re ALL brand champions
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It’s a team effort, so we hope everyone will take pride in our new branding and help spread the word. Rally around the new AMS. Here’s how.
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Get ready for the rebrand. Familiarize yourself with the different elements of our new branding.
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Promote our new brand everywhere. Start using our new AMS materials at 10 AM on June 25th.
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Take ownership. Call or send a personal note to clients and partners, inviting them to visit the new website. Be available to answer any questions they may have.
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Share and be social. You’ll find launch updates on all AMS social media channels. Share our posts and post your own using hashtags #OneAMS and #TheNewAMS.
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THANK YOU!
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To the many who make us One AMS
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