design san francisco

Dear Designers, The SFDC is excited to announce our partnership with Dering Hall, the design industry’s only digital publishing and content marketing system. Our unprecedented partnership creates a comprehensive digi- tal experience on the SFDC website, on Dering Hall, and on our respective social media channels. But there is more to this relationship than merely building a website. Our community simply needs to better understand how to use digital tools to grow your businesses. Not only does Dering Hall have that understanding, but they have made it their mission is to share their learnings with our community to educate all of us. So, you will be seeing Dering Hall/SFDC programming specifically designed to share, among other things, the best digital practices, how to get the most from social media, and how spend your marketing dollars more wisely in a digital world. More specifically, our partnership will feature: • A dedicated editorial commitment featuring Bay Area designers, showrooms, and brands led by Dering Hall’s team of Michael Boodro, Chairman of Editorial Strategy, and Dennis Sarlo, Executive Editor • A comprehensive SFDC profile on the Dering Hall site including distinct identification of every brand and showroom in the design center including geo-targeted products tags • A product search experience that will exist on the SFDC site, significantly enhancing your experience on the design center site • Distribution of editorial articles to the SFDC site to promote Bay Area design and designers • Syndication of articles to other regional and national media sites This is just the beginning of what we think will be a very exciting relationship -- we believe Dering Hall is the right marketing partner at an important time for all of us. As a designer, now’s the time to learn more so that we can all grow. Sincerely, Rhonda Hirata Alan Blaustein Michael Boodro Peter Sallick VP Marketing CEO Chairman, Editorial Strategy Founder SFDC Dering Hall Dering Hall Derring Hall a message to the design community

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